Craig Armstrong- Collectable Album?

I like how this (not so) limited edition album artwork is actually a little booklet with various photography and an insert for the CD. Although someone could easily download the music on this album, the package is something you can only enjoy when actually purchasing, it comes with a number on the inside (see second pic) which makes it seem like a collector's item. However, the music on this album is definitely something a 40-something customer is more likely to buy, and may not necessarily appeal to my target market.